Education/On My Bookshelf

We all know the world changes faster than ever nowadays.  My qualifications lie not only in the basics I have learned, but in my commitment to keep up to date on changes in the market place, industry trends, social media outlets and everything else that could effect my clients success. With that in mind, I have listed below some of my formal training as well as things I am reading or have read.


  •  MBA; University of Wisconsin- Milwaukee
  •  American Writers and Artists Institute (AWAI) Training
    •  Accelerated Copywriting
    •  Social Media
    •  Web Copywriting
    •  Site Audits
    • Autoresponders
  • AA Photography; Milwaukee Area Technical College


  • The New Rules of Marketing and PR
  • Write to Sell:  The Ultimate Guide to Great Copywriting
  • Clout: The Art and Science of Influential Web Content
  • The Idea Writers: Copywriting in a New Media and Marketing Age
  • Convert!:  Designing Websites to Increase Traffic and Coversion
  • Extra Virginity:  The Sublime and Scandalous World of Olive Oil
  • The Great A & P and the Struggle for Small Business in America
  • The Omnivore’s Dilema
  • Bringing It to the Table